« Return to Blog
Leadership-Featured

Co-Creating the Future of Your Organization with Daniel Truran (Ep. #68)

The BetterManager Team
Building Better Managers Podcast Episode 68 - Daniel Truran

Building Better Managers Podcast Episode #68: Co-Creating the Future of Your Organization with Daniel Truran

The business world is in a state of great change and opportunity. With an ever-growing remote and hybrid workforce, an increasing emphasis on DEI, sustainability, and technology, the “command and control” style of leadership has become more or less obsolete.

The future success of your company relies on managers that lead with values and vision, and work together as super-collaborators solving problems up, down and across your organization.

In this episode:

Meet Daniel Truran

  • Daniel Truran has dedicated the last 20 years to exploring and harnessing the connections between the values, the purpose, and the actions of people and companies. He is currently director general at Ethical Business Building the Future (EBBF.org ), Co-creator of B Lab Europe, Co-founder of B For Good Leaders and Partner at NOW, and was the co-founder of the Impact Hub Madrid.
  • He is currently a Professor of Impact Innovation at EOI, a Visiting Professor at ESADE, and teaches at various business schools.

Changes in the Current Business Landscape

  • The first one is a shift from "greenwashing" and "purpose washing" (promoting/marketing your company as green or purpose driven but not having any intention of making any effort or changes to that effect) to at least "wishing" - having a genuine desire to be greener and more purpose driven. It is substantially less cynical and money and effort is actually going toward making real change. Companies are finding the "how to do it" very difficult, though, so progress is slow, but there is progress now.
  • The second huge change that they see this move from the isolated unit, the company, to being part of something, part of a dynamic, interdependent community that the company is an important part of.
  • In addition, the company - the leadership team & managers - are shifting from a one-way, top-down line of communication to one which is far more interactive, where leaders need to get to know better who they're working, who they can be serving, and creating more mutually beneficial dialogues instead of barking orders. It's most more complex, but also much more enriching and productive in today's environment where everything is changing so fast and subordinates often have better techniques and/or information.

The Power of Building Community vs Relying Solely on Marketing

  • After decades of emphasis on "Command-and-Control" leadership, the relationship between employee and manager is changing out of necessity (see The Boss Factor Revisited).
  • Many people who've fought for that leadership position, they're at the top and that style worked for many years (even for decades), are finding it hard to let go of that way of leading.
  • Success is the prime mover of change, so suggesting if we change that decision making style and evolve it step by step, test it and prototype it, then we can be more successful.
  • But just because this is the way forward doesn't mean actually doing it is not really challenging -until you find a way to do it that works for your situation.

The Benefits of Co-Creating and Collaboration

  • Companies in general want to deliver something that's really fantastic, and work very hard to give customers and communities the best possible way forward. The best way do this is to co-create those solutions with your community.
  • People become much more excited, involved and invested when they are part of the decision making and implementation processes. And this can be scaled up as long as you can let go of this fear of not being in complete control of everything.
  • Within the organization is exactly the same principle. You have human beings with amazing solutions and talents that are there waiting to be used. Don't stop this magic happening by forcing them into boxes just for the sake of being "in control." So a bit more trust can be useful to create these really rich organizations where everybody feels they are co-creating the success of the business.

Downloads & Resources

Follow Daniel on LinkedIn, Twitter, and at OpeningValue.com.

Subscribe to our podcast on your favorite podcast platform!

Check out our blog articles on Leadership here.

Daniel Truran

Daniel Truran has dedicated the last 20 years to exploring and harnessing the connections between the values, the purpose, and the actions of people and companies. He is currently director general at Ethical Business Building the Future (EBBF.org ), Co-creator of B Lab Europe, Co-founder of B For Good Leaders and Partner at NOW, and was the co-founder of the Impact Hub Madrid.

He is currently a Professor of Impact Innovation at EOI, a Visiting Professor at ESADE, and teaches at various business schools.

Episode Transcript
(Click to open & scroll on the copy revealed)