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The Keys to Crafting and Delivering Quality Presentations - Part 2

Karen Benz
Crafting Quality Presentations

Keys to Crafting and Delivering Quality Presentations

Part 2

Last time, we covered “Steps to Crafting a Stellar Presentation” and “How to Prepare for the Presentation”. Today, we are covering “Delivering the Presentation” and “Finishing the Presentation”.  We hope you enjoy it!


  • Introduce the topic by going around it several times. Make certain it is understood. “Build a fence” around your main idea to distinguish it from others’ ideas by talking about what makes your main idea and vision unique.
  • Engage the audience - ask questions and it will infuse your presentation with a more vibrant, dynamic energy. Be patient by counting to 7 before filling in the space.
  • Offer examples, pose additional questions again, and remember to always circle back to your main idea.
  • Use a chalkboard whenever possible (or whiteboard). Writing on the board is effective in keeping the audience in step with you. In fact, use the board more than slides.  By writing on the board, the audience’s mirror neurons are activated, and this keeps them engaged.
  • Only use props that prove your point. Don’t be gimmicky.
  • Use graphics & models – we tend to retain that information better than just reading words.
  • Do not use a laser pointer.
  • Word of caution, remember that your audience has only one processor – either they will follow slides or listen to you talk. Use both wisely.


  • Avoid saying thank you or putting “thank you” on a slide. Some powerful finishing touches might include:
  1. A quick salute.  
  2. Stating: “It’s been great fun being here.” 
  3. Another option: “I’ve enjoyed being with you today.”  
  4. Additional possibility: “I look forward to coming back in the future!
  • Don’t ask if anyone has “Questions?” at the end. Instead, keep it interactive by inviting questions throughout to keep the audience engaged and alert.
  • Don’t put “The End” at the end of a presentation. You should summarize your presentation, pulling the themes throughout and restating them.
  • End with “Contributions” – what have you contributed to the profession, to your topic (i.e., writing, etc.) that has allowed you to get to where you are today? This solidly locks in your credibility.  

Following this detailed and practical guide will support your process of communicating more effectively with any target audience at any given time. Now that it has been demystified, you are now ready to put it into practice and witness how it comes alive in your performance to inspire and change lives through your award-winning presentation.


Patrick Winston, MIT, “How to Speak”, 2019.  Youtube.com

Harvard Business Review, “What it Takes to Give a Great Presentation”, Carmine Gallo, January 6, 2020.

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